Why PRB+?

 

Advertising in PRB+ puts your brand in front of the largest, most-engaged audience of park, recreation and camp buyers anywhere.

Great Content

At PRB+, our content is a dynamic blend of real-life stories from our readers and expert insights just for the park, recreation, and camp market.

Prime Audience

We reach park, recreation, and camp buyers, decision makers, and influencers throughout the U.S. In fact a staggering 65% of our audience has direct spending authority.

Unparalleled Innovation

We don’t just publish great content. We are committed to innovation and cutting-edge technology that allows us to connect advertisers and readers in meaningful ways.

When you advertise with us, you become an essential part of the community that empowers and supports park, recreation, and camp professionals in their everyday decision making.

 

The PRB Audience

  • 62,132

    Direct Subscribers
    Not including pass-along readership

  • 1,444+

    Subscribers Added Each Month
    Our rolling 12-month average

  • 98.65%

    Located in the U.S.
    Readers that live and work in the U.S.

  • 65%

    Authorized Buyers
    Readers that directly approve or authorize purchases

  • 529,7087

    Average Monthly Email Ad Impressions

  • 131,199

    Average Monthly Website Ad Impressions

 New for 2023

The LARGER PRB Plus Audience

For thirty years, we've published Camp Business and Parks & Rec Business as separate publications. But, once again, our readers have spoken, asking us to combine the two into one big magazine and, more importantly, one subscription.

So, that's what we're going to do. Now, when you advertise in PRB+, you get the entire PRB audience AND the entire Camp Business audience all in one buy.

Easier for you. Easier for our reader. Easier for us. Which means, more time to create awesome content.

Four Brand New Issues

As part of the move to PRB+, we will be publishing four supplemental issues:

  1. February - The Sustainability Issue: Best practices.

  2. April - The Aquatics Issue: New design ideas.

  3. June - The Park Design Issue: Latest and greatest design ideas.

  4. August - Marketing: Turn your agency into a profit machine.

We've hired the writers. We've hired the photographers. We've chosen the topics. And, now, we're working to "wow" our subscribers. Join us for the fun!

Custom Digital, AI & Multimedia

The technology behind our digital storytelling has exploded this year. We've spent more time than we care to admit sitting through demos, testing products/services and deciding what will help us engage and grow our digital audience. We've settled on some really cool tools - you'll love the options we have for you and so will our readers.

Custom Lead Generation

We saw amazing success with our custom lead generation campaigns in 2023 - finding new tools and strategies that not only work in a custom storytelling scenario, but also in our mainstream lead program. We're building on that success in 2024, bringing you everything from one-click lead request services to AI-enabled digital storytelling. The opportunities are endless. We can't wait to show them to you.

Start Your Program Now